Overview

Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization. ● Master video planning, filming, and editing that demand attention ● Discover cutting-edge tech and tools to capture the perfect shot ● Explore audio and lighting magic to elevate your content's cinematic quality Develop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling. When you've mastered content creation and built your audience, it's time to build your business. YouTube Channels For Dummies reveals proven strategies for monetizing your channel through advertising programs, sponsorships, and more monetization and brand opportunities. Whether you're a bedroom broadcaster, a business looking to reach a global audience, or anywhere in between, this jargon-free guide is your ticket to YouTube superstardom. Get ready to claim your share of the spotlight.

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Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a product manager at Pixability and an expert on YouTube advertising and analytics. Ever since he was a child, Mike Carnes has loved to entertain. Whether telling stories or acting out zany Monty Python sketches, his passion was making others laugh, and his dream was to be the voice of a cartoon character. After twenty years in the IT industry, Mike decided to pursue his dream, and is now a full-time audiobook narrator and voice-over artist from his home studio in Omaha, doing what he loves: telling stories and entertaining others. He still, however, does not like spam! (Cue singing Vikings.)

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