Overview
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Full Product Details
Author: Jay Baer ,
Jay Baer ,
Marcus Sheridan
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
ISBN: 9798200628759
Publication Date: 27 June 2013
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Reviews
"""Useful is the stuff you reach for when you really have a need--this book is the encyclopedia of useful!"" -- ""John Jantsch, author of Duct Tape Marketing and The Referral Engine"""
Author Information
Jay Baer is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions around the country. His social media strategy blog, ConvinceAndConvert.com, is one of the top-ranked business blogs on the Internet. He is the author of The NOW Revolution: Seven Shifts to Make Your Business Faster, Smarter, and More Social. Jay Baer is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions around the country. His social media strategy blog, ConvinceAndConvert.com, is one of the top-ranked business blogs on the Internet. He is the author of The NOW Revolution: Seven Shifts to Make Your Business Faster, Smarter, and More Social. Marcus Sheridan is founder and president of The Sales Lion, a coaching and consultancy firm synonymous with inbound and content marketing excellence. The Sales Lion is also a Platinum HubSpot Partner. Marcus is an award-winning speaker and named a web marketing guru by the New York Times.
