Overview
How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special audiobook provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers. Based on the New York Times bestseller Youtility, this pithy audiobook is a must for marketers in the real estate industry.
Full Product Details
Author: Jay Baer ,
Jay Baer ,
Erica Campbell Byrum ,
Erica Campbell Byrum
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
ISBN: 9798200613991
Publication Date: 01 June 2015
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Author Information
JAY BAER is the president of Convince & Convert, an online customer service and digital marketing consultancy. He is the author of five books, including Hug Your Haters and Youtility. He contributes articles to Inc., Entrepreneur, and Forbes.com; writes the world's #1 content marketing blog; and hosts several award-winning podcasts. DANIEL LEMIN is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and a senior strategist with Convince & Convert. JAY BAER is the president of Convince & Convert, an online customer service and digital marketing consultancy. He is the author of five books, including Hug Your Haters and Youtility. He contributes articles to Inc., Entrepreneur, and Forbes.com; writes the world's #1 content marketing blog; and hosts several award-winning podcasts. DANIEL LEMIN is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and a senior strategist with Convince & Convert. Coming soon... Coming soon...
