Full Product Details
Author: Antonia Lyons (University of Auckland, New Zealand) ,
Tim McCreanor (Massey University, New Zealand) ,
Ian Goodwin (Massey University, New Zealand) ,
Helen Moewaka Barnes (Massey University, New Zealand)
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.476kg
ISBN: 9781138959040
ISBN 10: 1138959049
Pages: 244
Publication Date: 02 February 2017
Audience:
College/higher education
,
Postgraduate, Research & Scholarly
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
'Popular and scholarly concern about youthful drinking has long been widespread. This edited collection focuses on something new-alcohol consumption shaped by digital media such as Facebook, Twitter, YouTube, and Instagram. For instance, nearly one billion people worldwide consult Facebook daily on their smartphones and other mobile devices. Teenagers are avid consumers of such social media. A mixture of social scientists and media specialists contributed essays to this collection. As outlined in the editors' introduction, the book focuses on three areas: 1) identities, social relations and power; 2) alcohol marketing and commercialization; and 3) public health and regulating alcohol promotion. The papers for the first section include ones on class, femininities, masculinities, and ethnicity. Non-expert readers will find papers in the second section less challenging, for example, Creating Powerful Brands. The third section leads most directly to application, curbing alcohol consumption. Only specialists are likely to read the entire book. With guidance, advanced undergraduates might read selected chapters. Hopefully, research on this important topic will be made accessible to a larger readership than this volume is likely to reach.' --D. M. Fahey, Miami University, December 2017, CHOICE magazine
'Popular and scholarly concern about youthful drinking has long been widespread. This edited collection focuses on something new-alcohol consumption shaped by digital media such as Facebook, Twitter, YouTube, and Instagram. For instance, nearly one billion people worldwide consult Facebook daily on their smartphones and other mobile devices. Teenagers are avid consumers of such social media. A mixture of social scientists and media specialists contributed essays to this collection. As outlined in the editors' introduction, the book focuses on three areas: 1) identities, social relations and power; 2) alcohol marketing and commercialization; and 3) public health and regulating alcohol promotion. The papers for the first section include ones on class, femininities, masculinities, and ethnicity. Non-expert readers will find papers in the second section less challenging, for example, Creating Powerful Brands. The third section leads most directly to application, curbing alcohol consumption. Only specialists are likely to read the entire book. With guidance, advanced undergraduates might read selected chapters. Hopefully, research on this important topic will be made accessible to a larger readership than this volume is likely to reach.'--D. M. Fahey, Miami University, December 2017, CHOICE magazine
"'Popular and scholarly concern about youthful drinking has long been widespread. This edited collection focuses on something new—alcohol consumption shaped by digital media such as Facebook, Twitter, YouTube, and Instagram. For instance, nearly one billion people worldwide consult Facebook daily on their smartphones and other mobile devices. Teenagers are avid consumers of such social media. A mixture of social scientists and media specialists contributed essays to this collection. As outlined in the editors’ introduction, the book focuses on three areas: “1) identities, social relations and power; 2) alcohol marketing and commercialization; and 3) public health and regulating alcohol promotion.” The papers for the first section include ones on class, femininities, masculinities, and ethnicity. Non-expert readers will find papers in the second section less challenging, for example, “Creating Powerful Brands."" The third section leads most directly to application, curbing alcohol consumption. Only specialists are likely to read the entire book. With guidance, advanced undergraduates might read selected chapters. Hopefully, research on this important topic will be made accessible to a larger readership than this volume is likely to reach.' --D. M. Fahey, Miami University, December 2017, CHOICE magazine"
Author Information
Antonia C. Lyons is Professor of Psychology at Massey University, New Zealand. Tim McCreanor is an Associate Professor and senior researcher at SHORE and Whariki Research Centre, College of Health, Massey University, New Zealand. Ian Goodwin is a Senior Lecturer in the School of English and Media Studies at Massey University, New Zealand. Helen Moewaka Barnes (Te Kapotai, Ngaphui-nui-tonu) is a Professor, the Director of Whāriki and Co-director of the SHORE and Whāriki Research Centre, at the College of Health, Massey University, New Zealand. .
