Dating, Mating, Relating: Personal Advertising and Modern Romance

Author:   Pamela Anne Quiroz
Publisher:   McFarland & Co Inc
ISBN:  

9780786470419


Pages:   277
Publication Date:   05 July 2022
Recommended Age:   From 18 years
Format:   Paperback
Availability:   Available To Order   Availability explained
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Dating, Mating, Relating: Personal Advertising and Modern Romance


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Full Product Details

Author:   Pamela Anne Quiroz
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 15.20cm , Height: 0.80cm , Length: 22.90cm
Weight:   0.132kg
ISBN:  

9780786470419


ISBN 10:   0786470410
Pages:   277
Publication Date:   05 July 2022
Recommended Age:   From 18 years
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

"Delayed marriage, advances in life span, increased geographic mobility, and the likelihood of divorce have all contributed to an ever-increasing pool of Americans seeking to date at various stages in their lives. A popular mechanism to identify and attract a date (and perhaps a potential mate) has been the use of public personal advertising. Quiroz examines the evolution of this tool--from print ads in the late 1800s to digital media today--focusing especially on the role technology has played since 1996. Through content analysis of personal advertisements and user profiles on online dating services, in-depth interviews with women who advertise, and participant observation at different dating events, the author demonstrates how continuously evolving technology increasingly shapes dating and mating opportunities and outcomes. ...offers readers some useful insights about the quest for modern romance...recommended""--Choice"


"Delayed marriage, advances in life span, increased geographic mobility, and the likelihood of divorce have all contributed to an ever-increasing pool of Americans seeking to date at various stages in their lives. A popular mechanism to identify and attract a date (and perhaps a potential mate) has been the use of public personal advertising. Quiroz examines the evolution of this tool—from print ads in the late 1800s to digital media today—focusing especially on the role technology has played since 1996. Through content analysis of personal advertisements and user profiles on online dating services, in-depth interviews with women who advertise, and participant observation at different dating events, the author demonstrates how continuously evolving technology increasingly shapes dating and mating opportunities and outcomes. ...offers readers some useful insights about the quest for modern romance...recommended""—Choice"


Author Information

Pamela Anne Quiroz is currently the executive director of the national consortium, the Inter University Program on Latino Research, director of the University of Houston's Center for Mexican American Studies and CLASS Distinguished Professor of sociology. Her research focuses on identity, family and youth.

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