Overview

"Relationships sustain us. Where would be without our parents, our children, our husbands, wives, significant others, friends, business colleagues, sports friends, neighbours, or casual acquaintances? It is safe to say that without relationships, we would be nowhere. Mere shells of ourselves. The same truth applies to the business world. In fact, relationships are the real DNA of the business world. And, yet, very few business people see their relationships as a personal core asset, one that can be cultivated, nurtured and expanded into a key method of creating ongoing opportunity for themselves, and for everyone they meet. We've written this book to recognize and honour this most undervalued asset in our business lives. Our goal is to help our readers, our clients, and our network members take advantage of the best asset that they have. And have fun while doing so! As experts in the two most important channels for tapping into the full potential of our business relationships, we have joined forces to help our readers grow their relationships by growing themselves, both on- and offline. Together, in Your Personal Marketing Playbook, we explore the plays, or tactics, that a business professional can use to develop his or her social capital, on or off line, to create the revenue they truly deserve - while enjoying their lives. We call this collection of activities ""Personal Marketing"". We've developed a formula to help our readers see their opportunity more clearly, and it summarises our recommended method of combining 160 referral marketing methods with the ever-expanding range of online tactics available today: Referral Marketing + Content Marketing = Personal Marketing = Success."

Full Product Details

9781988058474

Table of Contents

Reviews

The perfect recipe for personal marketing on steroids! A practical, real-life guide for building a powerful Referral Content Marketing Plan! Paula and Susan have crafted a masterpiece... -- Husam Jandal, Digital Rainmaker Paula Hope and Susan Crossman's new book brings together the pieces of a puzzle that eludes most people and it's the answer you've been seeking. -- James Burchill, Bestselling Author, Coursepreneur(TM) & Producer I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldn't put it down! It is engaging and you can apply it to your business immediately. -- Victoria Trafton, Referral Expert

Author Information

Susan Crossman is an online marketing consultant, who helps her clients develop, manage, and leverage the web-related content they need to grow their business with clarity and authority. Susan has an extensive background as a professional writer and marketer, firmly focused on helping her clients untangle the often overwhelming task of showing up more powerfully online and leveraging the internets vast possibilities for revenue generation. Shes also the best-selling author of five major titles, including Content Marketing Made Easy. Paula Hope is a sought-after referral marketing consultant, coach, speaker and trainer who helps talented business professionals become happily booked solid through referrals. Paula has seen first-hand how powerful referrals can be in the corporate world and now, as a consultant focused on assisting professional service providers to exceptional success, she takes great delight in sharing her information with her clients. Shes also author of critically acclaimed Stop The Saboteurs.

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