Overview

The way homes are marketed has undergone a dramatic shift in the last two decades - and it continues to evolve. Written by Pete Saxon, a retired real estate broker with over 40 years of experience in the Southern California residential real estate market. Pete's objective in writing this book is to inform consumers why now is an opportune time for them to manage the sale or purchase of residential real estate. Home buyers and sellers have access to all the information about homes for sale that only real estate brokers had in the past. Home sellers can more easily determine an asking price because recent sales information is available online. And there's more: advancements in technology have transferred the home-selling process to the consumer. Learn marketing techniques, how to negotiate an offer, qualify a prospective buyer, manage the escrow process and handle the closing and occupancy.

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