Overview

Scuba diving instructors - Do we want to make a living doing what we love, without starving in the process?As dive instructors, we get to introduce people to the magical underwater world. It looks exactly like we are living the dream! But trying to survive on passion alone is like trying to fuel our dive boat with good vibes; it might feel great for a minute, but it will not get us very far.Right now, we invest the price of a fully equipped commercial food truck into our gear and training, yet the industry often expects us to work for pennies. This handbook is our ultimate navigation chart to fix that.Drawing on massive, worldwide scuba diving industry data, we will learn exactly how to: Step into the Captain's seat and take total control of our personal brand. Ditch the C-card factory and start offering premium, highly profitable scuba coaching. Banish the tip jar and confidently charge what our expert dive professional's time is truly worth. Become an underwater storyteller to inspire our scuba students to become lifelong, enthusiastic divers. We do not have to choose between a successful career or a beautiful life. We can absolutely have both! Let's zip up our wetsuits, raise the bar, and truly live the dream.

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9781067516628

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