Your Business strategy for the intangible future

Author:   Miikka Leinonen ,  Martin Wezowski
Publisher:   Immaterial Ltd
ISBN:  

9789526538709


Pages:   138
Publication Date:   12 March 2024
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Your Business strategy for the intangible future


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Overview

Miikka Leinonen dives into the evolving business landscape where the intangible - data, AI, digital twins, emotions, creativity, knowledge, brand, and culture - increasingly dictates success over the tangible. Leinonen offers a theoretical framework and practical tools for navigating this shift, emphasizing the symbiosis between material and immaterial assets. This book is essential for leaders, consultants, and facilitators looking to innovate, grow, and thrive by embracing the intangible. Its insights are crucial for anyone aiming to lead in tomorrow's business world, making it a must-buy for forward-thinking professionals.

Full Product Details

Author:   Miikka Leinonen ,  Martin Wezowski
Publisher:   Immaterial Ltd
Imprint:   Immaterial Ltd
Dimensions:   Width: 21.60cm , Height: 1.30cm , Length: 21.60cm
Weight:   0.562kg
ISBN:  

9789526538709


ISBN 10:   9526538706
Pages:   138
Publication Date:   12 March 2024
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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