Young People and Advertising Consumption in the Media Universe
Author:   João Ricardo Matta
Publisher:   Our Knowledge Publishing
ISBN:  

9786202416733


Pages:   84
Publication Date:   15 August 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Young People and Advertising Consumption in the Media Universe


Overview

This book explores how Generation Y youth consume media and relate to advertising, taking into account the contemporary scenario of abundance and proliferation of information everywhere. The author investigated these young people's perceptions of various communication tools and strategies, such as merchandising, transmedia storytelling, and multimedia advertising, among others. The book also addresses curious aspects of topics such as the stories inserted in advertisements, from the time of Monteiro Lobato, with his character Jeca Tatu, created for the famous Biotônico Fontoura medicine, to advertising in the digital world and the omnipresence of the media.

Full Product Details

Author:   João Ricardo Matta
Publisher:   Our Knowledge Publishing
Imprint:   Our Knowledge Publishing
Dimensions:   Width: 15.20cm , Height: 0.50cm , Length: 22.90cm
Weight:   0.122kg
ISBN:  

9786202416733


ISBN 10:   6202416734
Pages:   84
Publication Date:   15 August 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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