Overview

The tourism industry constantly changes due to growing competition, and addition of new travel destinations apart from the changes in the expectations of the tourists in terms of destination choice. Studies have shown that destination image is among the prominent factors for making the choice of travel destination. Creating and maintaining the destination image can become one of the key sources of adding the competitive advantages and one of the main factor that will be used for evaluating the travel destination. Tourists evaluate the destination and its services based on various factors and these factors forms expectations and perceptions about the destinations. A greater and positive image of the destination can lead to positive experience and higher tourist satisfaction. This thesis aims to examine the factors that influence the destination image and also identify there is any relation between destination image and the tourist satisfaction.

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9781637819180

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