Overview

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival--the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas--whether conceived during work hours or on their own time--Lobel's deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.

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"Orly Lobel is an award-winning author and a renowned legal scholar. A graduate of Harvard University, she was recently named one of the top minds in research by The Market Magazine. Her books and research are critically acclaimed and have been featured in top media including the New York Times, the Economist, the Wall Street Journal, the Harvard Business Review, Bloomberg, NPR and TED. A dynamic speaker and thought leader, Lobel is a world traveler. She lives and teaches in La Jolla, California. Karen White is a New York Times and USA Today bestselling author of twenty-five novels, including Dreams of Falling and The Night the Lights Went Out. She currently writes what she refers to as ""grit lit""--Southern women's fiction--and has also expanded her horizons into writing a mystery series set in Charleston, South Carolina. She is a graduate of the American School in London and has a BS in management from Tulane University. When not writing, she spends her time reading, singing, and avoiding cooking. She has two grown children and currently lives near Atlanta, Georgia, with her husband and two spoiled Havanese dogs."

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