Overview

In You Can't Buy Customer Loyalty But You Can Earn It, Denis Pombriant, teases apart customer rewards programs and shows that they are not generating the loyalty that their sponsors need. Loyalty and rewards have a common root but they are fundamentally different. In this concise analysis Pombriant identifies what loyalty is in the modern marketplace and gives clear advice about how businesses at all levels can work to improve their loyalty results and drive greater revenues, better retention and enable customers to be happier about their vendor decisions.

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9781530687718

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Analyst, author, blogger, speaker, and strategist Denis Pombriant has been observing the front office software market since 2000. During that time he has written about every major category introduction beginning with software as a service. He also provides advisory services to vendors and end customers. A long time member of the Enterprise Irregulars, he has also been a primary judge in the CRM Idol competition. He has been a leader in discovering and writing about emerging CRM issues since 2000 including the growing importance SaaS, social media, mobility, and analytics. He has a BA from The College of the Holy Cross and lives in the Boston Area.

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