Overview

This is a book that will provide everything an entrepreneur needs to start and run a small business. It was written based on working with over 1000 different small businesses while a counselor at SCORE (Service Corps of Retired Executives). It is a revised edition from the original which was released in 2012. The revision is about a 75% change from the original, including significant new information is almost every chapter. The following will provide the table of contents for the book: Table of Contents Should you be an entrepreneur The key ingredient to entrepreneurial success The business plan Key business strategies Brand identification Researching your business and market The wheel of small business marketing The target audience Positioning Financial statements Financing a small business Legal Structure of your business Legal requiremenets when starting a business Pricing The elevator speech The marketing Stool Sales Developing a trifold brochure Social Media Promotion for small business Key insights into more effective advertising Networking Public Relations Brief advertising and promotion legal advice Managing day-to-day financial operations The Website and URL Heman Resorces Business insurance Summary-The keys to success in a small business INDEX

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9780985855031

Table of Contents

Reviews

This is a must read book for all of our conselors and clients. It's a gem. Michael O'Malley Chapter Chair Fairfield County SCORE Tom Greenbaum brings a wealth of business knowledge and strategic thinking to the process of starting and managing a small business Jean Haynes Consulting, LLC Tom has been a great guide and levelor for me entering the small business enterpreneur arena. A wealth of valuable experience James Sheed President Kemp & Hewitt From Amazon Reviews: Great, straight to the point, very practical and easy to read This is a very informative book for small business owners A must-have for start-ups An excellent book

This is a must read book for all of our conselors and clients. It's a gem. Michael O'Malley Chapter Chair Fairfield County SCORE Tom Greenbaum brings a wealth of business knowledge and strategic thinking to the process of starting and managing a small business Jean Haynes Consulting, LLC Tom has been a great guide and levelor for me entering the small business enterpreneur arena. A wealth of valuable experience James Sheed President Kemp & Hewitt From Amazon Reviews: Great, straight to the point, very practical and easy to read This is a very informative book for small business owners A must-have for start-ups An excellent book

Author Information

"Thomas Greenbaum is a graduate of Lafayette College (BA) and Columbia University School of Business (MBA). He has taught for five years at NYU Stern Graduate School of Business and for one year at Sacred Heart University and two years at American University. He has also taught an adult education course for five years at Harvard University titled ""Marketing Your Consulting Business"". In addition he has guest lectured at Cornell, Columbia and UCON. He is the author of five books, three about Marketing Research, one about building a consulting business, and the original version of this book"

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