Overview

A New Book from the Wall Street Journal and USA Today Bestselling AuthorUnlock the Hidden Value Inside Your Ideas-and Transform Your Business Into an IP Powerhouse. The world's most influential brands, creators, and innovators all share one advantage: they think and operate like intellectual property companies. Now, you can too. In You Are an IP Company, bestselling author Kary Oberbrunner and top IP attorney Katherine Rubino reveal the proven system used by leading brands to locate, protect, and monetize their most valuable asset-intellectual property. From trademarks and copyrights to patents, trade secrets, licensing, and brand assets, the smartest leaders safeguard their IP because that protection generates success. Taylor Swift's 300+ trademarks, Play-Doh's trademarked scent, Coca-Cola's legendary trade-secret formula, and the IP strategies behind Disney, LEGO(R), CrossFit, Magnolia, Dr Pepper, and Apple all demonstrate one truth: IP drives exponential growth. Most entrepreneurs assume they have ""no IP,"" but over 90% of a company's value is tied to intellectual property-if you know how to identify it. Inside you'll discover: - Why promoting an idea too early destroys its IP value - How to choose the right protection strategy - A clear 12-step plan to build IP influence and impact - Forty-seven ways to monetize intellectual property - How to safeguard your brand, creative work, and innovations Whether you're a creator, entrepreneur, coach, consultant, executive, or business owner, this book will help you uncover your hidden IP, protect it strategically, and transform it into long-term income and authority. Your ideas are powerful. It's time to protect them-and profit from them-like an IP company.

Full Product Details

9781636803234

Table of Contents

Reviews

Author Information

KARY OBERBRUNNER is a Wall Street Journal and USA Today bestselling author of more than a dozen books. As CEO of Igniting Souls and Blockchain Life, he helps authors, entrepreneurs, and influencers publish, protect, and promote their Intellectual Property and turn it into 18 streams of income. His companies are committed to: Setting Free World-Changing Ideas. An award-winning novelist, TEDx speaker, screenwriter, and inventor, he's been featured in Entrepreneur, Forbes, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. He speaks internationally on a variety of topics including leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist, he often consults on marketing, branding, Intellectual Property, and Web3.He has several earned degrees, including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He also serves as the Berry Chair of Entrepreneurship at Cedarville University, where he teaches on the topics of Entrepreneurship and Digital Marketing. Kary enjoys cycling, especially in the French Alps. He lives in Ohio with his wife Kelly and three children: Keegan, Isabel, and Addison. Katie is a partner at Wiggin and Dana LLP. Katie focuses on the representation of life sciences companies discovering, developing, protecting, and offering pharmaceuticals, therapeutic vaccines, digital health, medical devices, biologics, and antibody products. Katie has been featured in the Wall Street Journal, Fox Business, and Nature Biotechnology for her intellectual prowess governing legal and scientific disputes. Katie specializes in transactions involving intellectual property rights, strategic partnerships, licensing, and research collaborations. In addition, she maintains an active practice in cross-border transactions, being dually qualified to practice in both the United States and England and Wales. Katie is the past-chair of the Chemistry and the Law division of the American Chemical Society. She is a fixture of the entrepreneurial ecosystem and provides pro-bono legal advice in partnership with MIT Sandbox and Oregon Bioscience Incubator.

Tab Content 6

Countries Available