Overview

This timely and innovative book is the first to provide an in-depth and interdisciplinary exploration of yoga and tourism. It considers a range of perspectives, places and possibilities for the planning, development and management of yoga tourism around the world. International in scope and appeal, the book features case studies and examples from the global North and South, providing an innovative approach to the analysis of yoga and tourism. This includes the use of the critical turn to frame discussion, the inclusion of postcolonial/decolonial ideas and linking yoga tourism to concerns over sustainability in a tourism context. The volume highlights a variety of yoga tourism destinations, and covers a range of emerging topics, such as yoga tourism in relation to soft power, race/racialization and the negation of Western and non-Western notions of yoga in view of tourism. This book will be of pivotal interest to scholars, students and academics of health and wellness tourism, tourism product development and heritage tourism, as well as practitioners in these areas.

Full Product Details

9781032901305

Table of Contents

Reviews

“This book provides a deep insight into the intersections between yoga and tourism, examining ranging definitions, motivations, and typologies of yoga tourism. Dr Ali employs an interdisciplinary approach, exposing the developments, criticalities, and challenges of yoga tourism, including its close relationship to wellbeing, the wellness economy, and the geographies of wellbeing. This case study rich book is written in a creative and empirically informed manner, making it a very enlightening text.” Professor Marcus L. Stephenson, Head – Edge Hotel School, University of Essex, UK “Offering rigorous scholarship and interdisciplinary analysis, this book explores yoga’s historical, spiritual, and philosophical origins while interrogating its transformation within contemporary tourism. With nuanced definitions of yoga tourism, critical examination of tourist experiences across diverse locations, and reflections on cultural, ethical, and future complexities, it is a vital resource for academics, students, and practitioners seeking to understand yoga’s place in global tourism contexts.” Dr Rukeya Suleman, Senior Lecturer in Tourism, University of Bedfordshire, UK “This timely and meticulously researched book acknowledges the multifaceted nature of yoga in relation to travel and tourism, and explores a range of perspectives. A truly interdisciplinary undertaking, the book includes a number of case studies that combine to support Dr Ali’s notion that the concept of wellness is key to understanding the development of yoga tourism. Dr Ali’s study further establishes her as the go-to author for insightful, engaging and inclusive scholarship on the subject of yoga and travel. The book is useful to students, scholars, practitioners and beyond – and Ali’s global and inclusive perspective is refreshing and ensures a contemporary outlook.” Dr Henrik Linden, Senior Lecturer in Tourism, Events and Cultural Industries Management, University of East London, UK

""This book provides a deep insight into the intersections between yoga and tourism, examining ranging definitions, motivations, and typologies of yoga tourism. Dr Ali employs an interdisciplinary approach, exposing the developments, criticalities, and challenges of yoga tourism, including its close relationship to wellbeing, the wellness economy, and the geographies of wellbeing. This case study rich book is written in a creative and empirically informed manner, making it a very enlightening text."" Professor Marcus L. Stephenson, Head – Edge Hotel School, University of Essex, UK ""Offering rigorous scholarship and interdisciplinary analysis, this book explores yoga’s historical, spiritual, and philosophical origins while interrogating its transformation within contemporary tourism. With nuanced definitions of yoga tourism, critical examination of tourist experiences across diverse locations, and reflections on cultural, ethical, and future complexities, it is a vital resource for academics, students, and practitioners seeking to understand yoga’s place in global tourism contexts."" Dr Rukeya Suleman, Senior Lecturer in Tourism, University of Bedfordshire, UK ""This timely and meticulously researched book acknowledges the multifaceted nature of yoga in relation to travel and tourism, and explores a range of perspectives. A truly interdisciplinary undertaking, the book includes a number of case studies that combine to support Dr Ali’s notion that the concept of wellness is key to understanding the development of yoga tourism. Dr Ali’s study further establishes her as the go-to author for insightful, engaging and inclusive scholarship on the subject of yoga and travel. The book is useful to students, scholars, practitioners and beyond – and Ali’s global and inclusive perspective is refreshing and ensures a contemporary outlook."" Dr Henrik Linden, Senior Lecturer in Tourism, Events and Cultural Industries Management, University of East London, UK

Author Information

Nazia Ali is a sociologist and holds a PhD in Tourism Studies from the University of Bedfordshire, UK. Her main subject expertise concerns matter of identity and advanced qualitative approaches in research. She has published extensively on the sociology of tourism with a particular focus in the areas of ethnicity, migration, race, and religion. She is currently Associate Professor in Hospitality Management and Leadership at Buckinghamshire New University, UK.

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