Overview

For each country, understanding where its inbound tourism is generated is essential for analyzing international tourism flows and devising marketing strategies, such as positioning national tourism abroad. Presenting data for 196 countries from 2012 to 2016, the Yearbook of Tourism Statistics, 2018 Edition, focuses on inbound tourism data by country of origin. The data displays total arrivals and overnight stays, derived from the most comprehensive tourism statistical database available, with notes in English, French and Spanish.

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The WTO originated as the International Congress of Official Tourist Traffic Associations, which was set up in 1925. It went through several transformations over the years and was officially converted into a specialized agency of the United Nations in 2003. The organization is the most significant global body concerned with the collection and collation of statistical information on international tourism and it serves as a global forum for tourism policy issues and practical tourism know-how. In 2006 it was comprised of 150 countries, seven territories and more than 300 Affiliated Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

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