Overview

In a tough economy, attracting and retaining talent can make all the difference in a companys survival, but cutting costs is equally as important. The solution to both is Gen Y employees. This demographic creates value and profit because 18 to 32-year-olds are the least expensive to employ, or cheap to keep. They are also difficult to keep, however, as their unique employment priorities differ greatly from those of their older employers. In order to remain competitive, businesses must bridge this generation gap. In Y-Size Your Business, Jason Ryan Dorsey, himself a member of Gen Y, presents his frontline-tested Y-Size process, proven best practices for employing his generation. By implementing Jasons 100 cost-effective, ready-to-use strategies that can deliver results in as little as two weeks, businesses of all sizes and industries will effectively attract the most talented Gen Y employees and unlock their on-the-job performance, creativity, and loyalty. Each chapter features hilarious and outrageous true stories that highlight the range of experiences employers in industries from fast food to high tech are having with their Gen Y employees, and easy-to-digest generational comparisons enable the reader to understand Gen Ys mindset in the context of his or her own generation.

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Joshua Swanson is an actor and voiceover talent. He's worked in major motion pictures and television and as a voice talent has worked in all facets of the business. An award-winning audiobook narrator with over sixty titles to his name, Swanson has won five AudioFile Earphones Awards. Twenty-seven-year-old Jason Ryan Dorsey wrote Graduate to Your Perfect Job when he was just eighteen, and it went on to sell 200,000 copies. He has since spoken to more than 500,000 young adults and those who educate and employ them. Winner of the Austin Under 40 Entrepreneur of the Year Award at age twenty-six, Dorsey has appeared on Today and The View and in Teen People. He lives in Austin, Texas.

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