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High Quality Content by WIKIPEDIA articles! XHITZ-FM (Z90.3) is a commercial Rhythmic Contemporary Radio station in Tijuana, Baja California/San Diego California broadcasting on 90.3 MHz. The station is one of six outlets that are programmed by Broadcast Company of the Americas, who acquired the assets of XHITZ from Finest City Broadcasting in January 2010. XHITZ was once a popular album rock station in the 1970s and 1980s, before they went to a KQLZ-type Pirate Radio 'rock 40' format in 1989. On April 5, 1990 they switched formats to Rhythmic Top 40, with a Dance-leaning direction. However, by 1998, they began focusing more on a hip-hop product, but have begun to broaden its Rhythmic Contemporary product again.

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