Overview

In an increasingly digital world, Sales & Marketing teams are drifting apart. They continue to become more independent when they need to become more integrated. For organizations hungry for growth, this disconnect can be fatal. Without the ""x"" - the collaborative multiplier between your Sales & Marketing - you're left with two groups steering your company in opposite directions. In xGrowth, author Aidan Hennebry shares his insights and experience working with a multitude of North American brands to further develop their go-to-market strategies. Moving beyond simple identification of the problem, xGrowth offers execution-ready solutions for the modern company. This is a practical guide on how your company can unify your internal engines. It will arm you with frameworks your company needs to take back its direction, align your people, and unlock revenue growth you didn't know was possible.

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9781069310941

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