Overview

On a chilly October evening in 2022, the digital world held its breath as a single tweet appeared from Elon Musk's official account: ""The bird is freed."" Just four words. Yet those words signaled the beginning of a revolution that would ripple across the globe. Elon Musk, the man who had transformed industries with Tesla and SpaceX, had officially taken control of one of the world's most influential social media platforms-Twitter. For years, Twitter had been a digital town square, a place where world leaders, celebrities, journalists, and everyday people could connect, debate, and share ideas in real time. It was where news broke, where movements like MeToo and BlackLivesMatter gained global traction, and where the lines between the powerful and the public seemed to blur. But beneath the surface, the platform had its share of challenges: harassment, misinformation, bot accounts, and a business model that struggled to achieve consistent profitability.

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