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9780231079730

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This updated edition of a classic text shows budding journalists how to write for the broadcast medium. The text teaches by example, providing brilliant samples of writing with notations for images and/or sounds accompanying them. The samples have been updated . . . and a new chapter added on special formats (sports and magazine reporting). Guidelines for writing lead-ins, conclusions, and voice-overs, and for producing television documentaries, are included along with a final set of tips.

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JAMES L. HOYT is professor of broadcast journalism at the School of Journalism and Mass Communications at University of Wisconsin, Madison. EDWARD BLISS, JR. is the editor of In Search of Light: The Broadcasts of Edward R. Murrow, 1938-1961.

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