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Author:   Barbara Heifferon ,  Stuart Brown
Publisher:   Pearson Education (US)
Imprint:   Pearson
Dimensions:   Width: 17.80cm , Height: 1.30cm , Length: 1.00cm
Weight:   0.520kg
ISBN:  

9780321105271

ISBN 10:   0321105273
Pages:   336
Publication Date:   14 February 2005
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

I. WRITING FOR HEALTH AND MEDICAL AUDIENCES. 1. Audience Analysis and Context Analysis. 2. Ethics in Medical Writing. 3. Document Design Principles and Data Management. II. GENRES IN THE HEALTH PROFESSIONS. 4. Medical Diagnostic Practices: The History and Physical, and Conventional and Online Charting in Patient Care. 5. Medical Forms and Reports. 6. Health Education Materials: Traditional and Online. 7. Public Health Campaigns. 8. Grants and Proposals, and Government and Insurance Documents. III. MEDIA AND CULTURES. 9. Multicultural and International Medical Writing. 10. Presenting Written Materials Visually. 11. Electronic Medical Writing. IV. APPENDICES. Appendix A-Review of Process Writing. Appendix B-Medical Language. Appendix C-Frequently Used Visual Design Terms. Appendix D-Frequently Used Clinical Abbreviations. Appendix E-Sample Grant Budgets. Appendix F-Online Resources for Latino Cultural Analysis.

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