Overview

Writing from the Inside Out is a practical guide for leaders, entrepreneurs, and communicators who want to lead with their values and use writing to influence, inspire change, and build community. When messages are disconnected from what we stand for, audiences tune out. But when our words reflect real conviction and invite people into a shared purpose, they become a force for belonging and collective action. This book shows how purpose, storytelling, and action come together to build real influence. Drawing from more than thirty years working inside mission-driven companies, including Patagonia and IKEA, Michele Bianchi offers a simple way to connect values with voice, and voice with behavior. Readers learn how to frame a mission, shape a narrative, and communicate in ways that help people care, remember, and respond. Inside, you'll find: How to articulate your vision, mission, and values in language people can trust Six pillars that make stories persuasive Practical examples from business, nonprofit, and advocacy work Case studies that reveal why certain messages move people If you've ever wondered why your writing isn't connecting the way you want, this book gives you the tools to change that. Because when you write with purpose, your message becomes a catalyst for the change you're trying to make.

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Reviews

Humans understand the world through stories, and this book will help you tell them better! -Bill McKibben, co-founder and senior advisor at 350.org and author of The End of Nature Now more than ever, we need leaders who know how to wield the power of storytelling to build belief, invite possibility, and shape what happens next. This book not only invites entrepreneurs and visionaries to lead from the inside out; it shows exactly what's possible when we do. -Alanna Imbach, founder, Vibe Coworks and Matchstick Lab This book did my job for me. The tools and advice are clear, tangible, and made to be used. Michele is a brilliant storyteller who didn't just write a book about branding; she took me on a journey-just like every brand should. -Mark Chavez, communications director, Climate Justice Alliance This book is the hard reset every digital marketer needs. Michele Bianchi cuts through the noise to reveal what truly drives powerful branding. -Caroline Reis, founder and CMO, Studio 7000

Author Information

Born in Chicago, drawn to the west coast, and now living on Bainbridge Island, Washington-a ferry ride from Seattle and surrounded by blue herons, impressively tall conifers and salty air. A writer, editor, painter, and brand strategist who's spent her career helping mission-driven organizations tell stories that connect purpose with action. Worked with Patagonia for more than 15 years, from managing editor of the catalog to brand and environmental editor. In 2011, moved to Sweden for two years to help shape IKEA's ""People and Planet"" strategy. Founded Michele Bianchi Communication Design, a creative brand agency that bridges strategy and values-led communication. Author of ""Cooking Under the Bare Sky"" (2025) and ""Writing from the Inside Out: How Purpose, Storytelling and Action Come Together"" (2026). Also writes a Substack newsletter about language, purpose, and place. Elanor DeHart is a graduate from Northwest College of Art and Design. She specializes in hand lettering, web design, and watercolor and gouache painting. Pauline Cremer works as illustrator and graphic designer in Berlin. She studied Communication Design in Potsdam and Jerusalem, specializing in Illustration. In her works, different topics are dealt with in a humorous way and with funny and quirky characters. In addition to digital illustration, he experiments with different printing techniques, such as linocuts, silk-screen printing and paper cut-outs. Her work has been published in several magazines and newspapers. Pauline has a soft spot for dogs (although she does not have one yet), loves to eat chocolate and loves it when it rains outside.

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