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OverviewThis is a practical guide for those wishing to write copy for websites, as well as for those who commission others to do it for them. Set in two parts, the first gives learning objectives based on key ideas, techniques, and resources, and the second summarizes these objectives, explains technical terms, and gives pointers to useful sites and references. The book is part of the ""Get Ahead In"" series, which is aimed at facilitating effective communication across a range of real-life situation by providing provides up-to-date practical guidance, tips, and the language tools to enhance writing and speaking skills. Full Product DetailsAuthor: Jane Dorner , John SeelyPublisher: Oxford University Press Imprint: Oxford University Press Dimensions: Width: 14.80cm , Height: 0.80cm , Length: 21.00cm Weight: 0.175kg ISBN: 9780198662853ISBN 10: 0198662858 Pages: 128 Publication Date: 01 October 2002 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsCONTENTS; 1. COMMUNICATING ONLINE; 2. Internet Publishing; 3. Considering Purpose; 4. Planning; 5. Good Web Writing; 6. Web Nuts and Bolts; 7. Website Genres; 8. Keeping Readers; GOOD PRACTICE CHECKLISTS; House Style; Applicable Law; Web Creation Resources; Technical Fundamentals; Glossary; Acknowledgements; INDEXReviewsAuthor InformationJane Dorner has written many books on many subjects, including Cortes and the Aztecs (Longman, 1972), People of Elizabethan England (Wayland, 1973), Manual for Fleet Street Editor (Mirrorsoft, 1988), and Writing on Disk (John Taylor Book Ventures, 1992). She has several years' experience of writing for and about the Internet, including her successful The Internet: A Writer's Guide (A & C Black, 2000; 2001). Writing for the Internet goes further, and is the result of personal experiment and discovery. John Seely, the series editor of the One Step Ahead series, is an experienced author and teacher of English who has worked in education at all levels from primary school to university. His publications include The Oxford English Programme, The Oxford Guide to Writing and Speaking, and Everyday Grammar. Tab Content 6Author Website:Countries AvailableAll regions |
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