Overview

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.

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9781780174501

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Reviews

'An excellent read covering the current key components and chock full of useful advice.’ -- Mick Phythian MBCS CITP * Research Associate, Centre for Computing & Social Responsibility, De Montfort University *

'An excellent read covering the current key components and chock full of useful advice.' -- Mick Phythian MBCS CITP * Research Associate, Centre for Computing & Social Responsibility, De Montfort University *

Author Information

Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

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