Overview

"""In this work, he gives back to the Times and Seasons that fostered him by giving to the future: showing how you can take your place in the bigger, bolder media, and be directly compensated by it."" - Sonala Olumhense, Syndicated columnist, journalist and author ""I can think of no better than Azubuike Ishiekwene to steward young journalists into a world and landscape (so) fundamentally changed and shifted from what we have known."" - Ferial Haffajee, Writer, editor, moderator, South Africa ""Readers are well advised to attend to this text, to learn from a writer who has transitioned through phases in the media business - from the adequacy of livelihood of salaried staff writers, to writers who need to innovate and become entrepreneurial as content creators."" - Olayinka Esan, Professor of Broadcasting, Film and Development Communication ""Its hands-on approach is unmistakable, just as is its simplicity. It captures the core essences of lettering for beginner and intermediate learners and could serve as refresher literature for the initiated. The pleasant surprise is nevertheless evident in the ability of the writer to document thoughts in easy, free-flowing prose, despite his advanced, and unarguably erudite exposure. The amazement is pleasing, just as the embedded thoughts, for being at once down to earth and conversational."" Abiodun Adeniyi, Professor and Head of Mass Communication Department, Baze University, Abuja ""Writing for Media and Monetizing It by Azu Ishiekwene is an essential guide for aspiring writers, especially in the field of journalism. Drawing from over 35 years of rich, vast, and varied experiential data, Ishiekwene offers thoughtful insights into and practical advice for media writers across 15 chapters. Topics range from finding one's unique voice, connecting with audiences, monetising content, to navigating treacherous legal minefields, and harnessing AI without losing originality. The book is a valuable resource for students, early- to mid-career journalists, and content creators seeking to understand and thrive in our increasingly intricate and rapidly evolving media ecosystem. Ishiekwene's firsthand experiences, combined with interviews with professionals, make this a comprehensive manual for effective, impactful writing in today's digital world. I recommend it in the highest terms."" Farooq Kperogi, Professor of Journalism and Emerging Media, Kennesaw State University, Georgia, USA ""An important part of society building-knowledge transmission-underscores the agenda of this book. For any society to sustain its arc of progressions, those who have gone ahead and achieved remarkable success in any field must-as a matter of moral imperative, in fact-cast that reflexive glance back on the paths they have travelled, codify their experiences, and share them with those who are just getting started on the journey of career (and self-) discovery and need their paths illuminated. Writing for the Media and Monetizing It represents a generous and gracious gift from Azu Ishiekwene-a master journalist, writer, analyst, critic, and media man. This book is collection of lessons and insights that will inspire and challenge you. It's a rare gift from a master of the craft."" Abimbola Adelakun, Assistant Professor, Department of African/African Diaspora Study, University of Texas at Austin, journalist and columnist ""This book will teach and motivate its readers to get up and join the present, which seems like a distant future. The properly tooled 21st century journalist may well be on his way to berth on these shores. Soon."" Ngozi Anyaegbunam, Journalist, author, and communication consultant"

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