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9781032554242

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Praise for earlier editions: A better title for this book might be, Writing for the 21st Century. Garrand not only provides a wealth of behind-the-scenes information on current products, but he makes clear that the written word-and its medium-appropriate manipulation-is responsible for their impact. Anyone considering a writing career should either get his book, or have access to a good time machine. Anne Collins-Ludwick, scriptwriter/producer, Nancy Drew PC games This is the best textbook I've found for examining the theory and practice of multimedia writing. The text is straightforward, and the case studies and tools facilitate student achievement. I've tried several other texts for my Writing for Multimedia course, but I always return to Garrand. His book sets the standard in the field. Michael Huntsberger, University of Oregon, USA

Praise for earlier editions: “A better title for this book might be, Writing for the 21st Century. Garrand not only provides a wealth of behind-the-scenes information on current products, but he makes clear that the written word—and its medium-appropriate manipulation—is responsible for their impact. Anyone considering a writing career should either get his book, or have access to a good time machine.” Anne Collins-Ludwick, scriptwriter/producer, Nancy Drew PC games “This is the best textbook I've found for examining the theory and practice of multimedia writing. The text is straightforward, and the case studies and tools facilitate student achievement. I've tried several other texts for my Writing for Multimedia course, but I always return to Garrand. His book sets the standard in the field.” Michael Huntsberger, University of Oregon, USA

Author Information

Timothy Garrand is a Lead UX Product Designer who has led numerous projects for major corporations including JPMorgan Chase & Co., Merrill Lynch, Bloomberg, Proctor & Gamble, and Iron Mountain.

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