Overview

From product documentation to menu labels to marketing emails, writing for the web can feel challenging-even insurmountable. But it doesn't have to be that way! Whether you're new to writing or looking to hone your skills, Scott Kubie's guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing-get the writing done.

Full Product Details

9781937557782

Table of Contents

Reviews

In Writing for Designers, Scott Kubie is part instructor, part cheerleader. His approach to planning for and writing content is both practical and accessible (and he's damn funny to boot). Stop being hamstrung by missing content and read this book! -KRISTINA HALVORSON Too often, we don't think of text and writing as part of our design process, but this book proves that they very much are. With a design-thinking approach, Scott offers a unique perspective on how to make the most out of your written communication, and how to reach your audience in a more effective way. -UNA KRAVETS We've all faced the challenges of content design, and this brief (but jam-packed) book provides tips and techniques that fit nicely in any designer's tool belt. Relatable, practical, and lighthearted, Scott's approach will help you overcome writing hurdles. -AARON IRIZARRY

"""In Writing for Designers, Scott Kubie is part instructor, part cheerleader. His approach to planning for and writing content is both practical and accessible (and he's damn funny to boot). Stop being hamstrung by missing content and read this book!"" -KRISTINA HALVORSON ""Too often, we don't think of text and writing as part of our design process, but this book proves that they very much are. With a design-thinking approach, Scott offers a unique perspective on how to make the most out of your written communication, and how to reach your audience in a more effective way."" -UNA KRAVETS ""We've all faced the challenges of content design, and this brief (but jam-packed) book provides tips and techniques that fit nicely in any designer's tool belt. Relatable, practical, and lighthearted, Scott's approach will help you overcome writing hurdles."" -AARON IRIZARRY"

Author Information

Scott Kubie is an inventive, systems-minded designer with deep experience in all things content. He's been a staff content strategist at Mailchimp, content strategy practice lead at Brain Traffic, and the first UX content strategist at Wolfram Research. Scott teaches content strategy at the School of Visual Concepts, UX writing at the School of Visual Arts, and organizes Content.Events and the Content Career Accelerator.

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