Overview

Taking an interdisciplinary approach, this text looks at the different types and functions of written communication in the business context, and considers how technology such as e-mail has affected communication. It discusses the social, organizational and cultural aspects of e-mail, faxes, direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches. The book also discusses a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organizational communication analysis, social constructionism, genre analysis and survey and experimental methods.

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9780582319851

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Francesca Bargiela is Honorary Associate Professor at the University of Warwick and Visiting Professor at the University of Huddersfield. Catherine Nickerson is Associate Professor at Emory College.

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