Overview

Drawing upon the experience of some 40 journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics. Most journalists and public relations professionals are more at home with words than with numbers. This text provides practical information to help these writers with the complicated and risky task of writing about business and industry. Part I of the book demystifies basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. Part II provides practical reporting tips, from how to use statistics to understanding what the government has in its files, from conducting live interviews to using electronic data to generate company stories. Part III suggests specific investigative techniques and strategies for covering personal finance, health care, the environment, labour and workplace issues, media and entertainment businesses, consumer reporting, small businesses, and not-for-profit institutions.

Full Product Details

9780231118347

Table of Contents

Reviews

"""It is a veritable encyclopaedia, offering not only crisp summaries of major fields of economics, finance, and business, but also advice on how journalists can find their way around those fields."" -- Columbia Journalism Review"

It is a veritable encyclopaedia, offering not only crisp summaries of major fields of economics, finance, and business, but also advice on how journalists can find their way around those fields. -- Columbia Journalism Review

Author Information

Terri Thompson became director of the Knight-Bagehot Fellowship in June 1993. In her twenty years as a business journalist, she has worked for Business Week, U. S. News & World Report, Institutional Investor, and Lear's, among others. She is a former president of the New York Financial Writers' Association and the author of Biz Kids' Guide to Success: Money-Making Ideas for Young Entrepreneurs.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available