Overview

If your website were a person, what kind of impression would they make on a date? Most people have had or heard about an awful dating experience (or been one!). How does your website stack up? Is it attractive to the people you're interested in? Does it make them want to spend their time? Or are there red flags pushing people away? Things like cluttered pages, broken links, confusing navigation, or slow load times. A bad experience has a greater impact than you think. ""Their website sucks. The company probably does too."" A small misstep is all it takes-it can rob you of the chance to tell someone why you're a good fit and earn their trust. Because interactions may be entirely online, your website is you, your business, your reputation. That puts a lot of pressure on your site to start a relationship on the right foot, nurture it, and keep it strong over the long term. Whether you're building a new website, have an older one you want to breathe life into (and avoid a redesign), or a new site that isn't generating the leads or sales it should, this book is for you. I'll help you craft a website that attracts the people you're interested in, and entices them to start-and stay-in a relationship. A website they'd like to date.

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9781069066305

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Stephanie believes the web should never be an obstacle between your customers and your products and services. It should be a bridge.Stephanie has been a User Experience (UX) practitioner for more than 25 years. Her knowledge spans usability, information architecture, accessibility, content strategy, web writing, and web governance. As a trusted advisor, she works with clients to understand their goals and audiences, and the connection between them. Stephanie blends strategy with empathy, to craft user-centric experiences that drive measurable results.Stephanie has been an independent consultant since 2017. Prior to this, Stephanie spent 12 years as a UX lead at a digital agency. She started her career at an Internet Service Provider selling dial-up accounts. Roles as emarketing manager with an email service provider, then as product manager for a search engine followed. Stephanie is a lifelong learner and mentor, eager to share her craft. In addition to client workshops, she presents at conferences. As well, she has created and taught several post-secondary executive development courses. Stephanie volunteers with Techsploration, supporting young women exploring careers in science, engineering, trades, and technology. She has a Business Administration degree from Acadia University.

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