Overview

This updated edition of ""World Wide Web Marketing"" provides the information marketing managers, advertising professionals, and publicists need to understand how the Web can benefit their organization. Author Jim Sterne not only takes classic marketing principles and applies them to Web strategies, but also describes the new opportunities presented by the latest technologies. This updated edition includes approximately 40 percent revised material and provides a how-to guide to the following new topics: interactivity, affiliate marketing, using B2B technology to sell through resellers, wireless marketing, eMetrics (how to measure online marketing strategies), and data mining techniques. This Web marketing book should help readers take full advantage of the power of the Internet.

Full Product Details

9780471416210

Table of Contents

Reviews

...readable and practical, with lots of good advice... (Computer Bulletin, September 2002)

Jim Sterne's book is detailed, full of practical good sense and bang up to date--if you know nothing about web marketing you couldn't buy a better book. (Marketing, 6 December 2001)

Author Information

JIM STERNE has over fifteen years of marketing and sales experience. He is cofounder of Target Marketing, a firm specializing in creating Internet marketing strategies for businesses. He organized and hosted the world's first Internet marketing seminar series in 1994 and regularly speaks at industry conferences around the world. The companion Web site at www.wiley.com/compbooks/sterne includes a complete, live listing of all Web links in the book, as well as more of Sterne's writings.

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