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OverviewThis book is intended to contribute to the World Health Organization’s (WHO) global strategy to reduce the harmful use of alcohol. It explores areas where alcohol producers’ technical competence can and does make a positive contribution to reducing harmful drinking and where industry input has been welcomed by WHO. The book describes each of these areas: producing beer, wine, and spirits; addressing availability of noncommercial beverages; pricing, marketing, and selling beverage alcohol; encouraging responsible choices; and working with others. The final chapter sets out views of how alcohol producers can contribute to reducing harmful drinking in countries where they are present. Full Product DetailsAuthor: Marcus Grant , Mark Leverton (Director, Alcohol Policy and Industry Issues, Diageo, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.20cm , Height: 1.20cm , Length: 22.90cm Weight: 0.317kg ISBN: 9781138872660ISBN 10: 1138872660 Pages: 224 Publication Date: 23 April 2015 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationMarcus Grant, Mark Leverton Tab Content 6Author Website:Countries AvailableAll regions |