Overview

From ""All the Way with LBJ"" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's ""Return to Normalcy"" banners, from buttons emblazoned with Dwight Eisenhower's trademark ""I Like Ike"" to Shepard Fairey's iconic ""HOPE"" poster for Barack Obama's historic 2008 run, and promotions for the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics and values.This collection of visual messaging from United States presidential campaigns from the turn of the twentieth century to today contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public.In this expertly designed, highly gift-able book, complete with informative captions and punchy, full-color images, readers will learn what different fonts, colors, graphics, and word plays signify, and how design decisions and wordage communicate key messages to the masses. In the fast-moving age of Twitter and Facebook, this tangible display of effective-and regrettable-American artifacts is destined to delight political junkies of all stripes.

Full Product Details

9781948062640

Table of Contents

Reviews

Author Information

Apollo Publishers is the publisher of The Colored Waiting Room: Empowering the Original and New Civil Rights Movements; Conversations Between an MLK Jr. Confidant and a Modern Day Activist, The Outdoor Citizen: Get Out, Give Back, Get Active, and One by One: A Memoir of Love and Loss in the Shadows of Opioid America.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available