Word-of-Mouth in Contemporary Hollywood
Author:   Simon Hewitt (Coventry University, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032353043


Pages:   218
Publication Date:   26 July 2023
Format:   Hardback
Availability:   In Print   Availability explained
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Word-of-Mouth in Contemporary Hollywood


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Author:   Simon Hewitt (Coventry University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781032353043


ISBN 10:   103235304
Pages:   218
Publication Date:   26 July 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction: What is Word-of-Mouth? 1. Word-of-Mouth and Bourdieu-economics 2. The Package-Unit-Fan System of Hollywood Film Financing 3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing 4. Crowdsourced Cinema and the ‘New’ World of Hollywood Film Distribution 5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth

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Author Information

Simon Hewitt is a lecturer at Coventry University, UK.

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