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OverviewIn the first half of the sixteenth century, the Low Countries saw the rise of a lively market for practical and instructive books that targeted non-specialist readers. This study shows how woodcuts in vernacular books on medicine and astrology fulfilled important rhetorical functions in knowledge communication. These images guided readers’ perceptions of the organisation, visualisation, and reliability of knowledge. Andrea van Leerdam uncovers the assumptions and intentions of book producers to which images testify, and shows how actual readers engaged with these illustrated books. Drawing on insights from the field of information design studies, she scrutinises the books’ material characteristics, including their lay-outs and traces of use, to shed light on the habits and interests of early modern readers. She situates these works in a culture where medicine and astrology were closely interwoven in daily life and where both book producers and readers were exploring the potential of images. Full Product DetailsAuthor: Andrea van LeerdamPublisher: Amsterdam University Press Imprint: Amsterdam University Press ISBN: 9789048560257ISBN 10: 904856025 Pages: 480 Publication Date: 27 November 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationAndrea van Leerdam is curator of rare books at Utrecht University Library. She holds a PhD in book history from the same university. She also worked for ten years as a humanities communications advisor. Tab Content 6Author Website:Countries AvailableAll regions |