Overview

This year marks our third publishing of the Wisdom of Crowds TM Business Intelligence Market Study. Since our inaugural edition in April 2010, Dresner Advisory Services has worked to deliver a fresh and objective view of the market. With this as our mission, we continue to address shifts in the market - changing and expanding our research agenda to reflect the needs of our constituents. This year's endeavor takes a hard look at key areas such as collaboration and cloud ? as well as traditional BI - to understand the nature and rate of change; what's real and what's hype. The Wisdom of Crowds TM Business Intelligence Market Study provides a wealth of information and analysis ? offering value to both consumers and producers of Business Intelligence technology and services. A Consumer Guide: As an objective source of industry research, consumers use the Wisdom of Crowds TM Business Intelligence Market Study to understand how their peers are leveraging and investing in Business Intelligence and related technologies. Using our trademark 33-dimension vendor performance measurement system ? users glean key insights into BI software supplier performance, enabling: ?Comparisons of current vendor performance to industry norms Identification and selection of new vendors A Supplier Tool: Vendor Licensees use the Wisdom of Crowds TM Business Intelligence Market Study in several important ways: External Awareness -Build awareness for the Business Intelligence market and supplier brand, citing Wisdom of Crowds TM Business Intelligence Market Study trends and vendor performance -Lead and demand-generation for supplier offerings through association with Wisdom of Crowds TM Business Intelligence Market Study brand, findings, webinars, etc. Internal Planning: -Refine internal product plans and align with market priorities and realities as identified in Wisdom of Crowds TM Business Intelligence Market Study -Better understand customer priorities, concerns and issues -Identify competitive pressures and opportunities

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9781478270324

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Howard Dresner is Chief Research Officer of Dresner Advisory Services, LLC, an independent advisory firm and a well known authority and author in the areas of Business Intelligence and Performance Management. Howard has over 30 years of IT industry experience with 23 years in the Business Intelligence market. He spent 13 years at Gartner, where he was a Research Fellow and Lead Analyst for BI. He also served as Chief Strategy Officer at Hyperion Solutions prior to forming Dresner Advisory Services. Howard is a frequent speaker around the globe and has published two books on the subject - including: Profiles in Performance - Business Intelligence Journeys and the Roadmap for Change (John Wiley & Sons, November 2009) and The Performance Management Revolution: Business Results through Insight and Action (John Wiley & Sons, November 2007). He also publishes a number of landmark industry research studies, under the Wisdom of Crowds TM brand - all which are available from Amazon.com Howard is an active Tweeter (@howarddresner) hosting the #BIWisdom TweetChat each Friday at 1:00 PM ET.

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