Overview
Have you ever wondered what makes customers go wild over some companies, and yet ignore others? Why can some brands effortlessly draw a raving fan base, while others are just ""there?"" How do some companies ""just get it,"" while others keep making one mistake after another? I've been in digital marketing for over 20 years and have dealt with thousands of businesses. In all of the situations I've encountered, this has been the most fundamental question in my mind, ""What is the key factor between the success of the 'haves, ' and the failure of the 'have nots?'"" What is the factor that gives some companies consistent momentum and success, and what is the factor that makes others unable to increase revenue, despite multiple marketing campaigns? I asked myself these questions after nearly every engagement and realized that there is a simple answer, but a difficult solution.
Full Product Details
Author: Bailey Matt
Publisher: Matt Bailey Ltd
Imprint: Matt Bailey Ltd
Dimensions:
Width: 15.20cm
, Height: 0.60cm
, Length: 22.90cm
Weight: 0.172kg
ISBN: 9780991281787
ISBN 10: 0991281780
Pages: 120
Publication Date: 18 November 2015
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
If you have read his previous book, then this is Matt coming back on stage for an encore with this book. It is a must have read and addresses another part of the journey towards putting a website and marketing strategy in place. Wired to be Wowed will have you think more about how the website is going to impact on your business and more importantly your target customer and so helps you address those first steps often missed when planning to launch your next website. Brian Mathers Founder & Director, ICTAdvisor UK Echoes of Hopkins' clearly written Scientific Advertising! Matt ignores digital and marketing jargon and teaches, among other things, how to listen internally and externally to become a company customers want to do business with. Charles Prescott Director, DMA Matt Bailey is a marvelous storyteller and his Wired to be Wowed tells some great stories about companies that know what makes them the most money, which particular channels are the most profitable, and why. Greg Jarboe President of SEO-PR Author, YouTube and Video Marketing: An Hour a Day
Author Information
Matt Bailey resides in the heart of Hall of Fame City (also known as Canton, Ohio). Aiming to carry on his city's legacy, he is a Best-Selling Author, Marketing Expert, Trainer, and Speaker. Matt is the Digital Marketing Instructor for the Direct Marketing Association in NYC, a member of the Digital Marketing Faculty for Market Motive, and an Online Marketing Certification Instructor.
