Overview

Winning Local is the new business book and go-to guide for small to medium-sized businesses to compete with and even triumph over big corporations and local competition. It provides practical advice, easy-to-use steps, and proven strategies that can help you establish your brand, plan your approach, and build a foundation for success. This book covers the most critical aspects of winning your target market, from utilizing free tools and mastering digital advertising to understanding your buyers and delivering wow customer service. Jeff Turnbow is an international marketing expert, speaker, and owner of www.WinningLocal.com, a digital marketing agency. He is an Amazon best-selling author and has made appearances on top media outlets regarding website design, business marketing, and transformational leadership. This is a book about entrepreneurship and those looking to start their own business, startups, as well as those searching for more strategic focus and clarity to win in their markets. This book is similar to those business for dummies books because it takes complex strategies, tactics, and principles into easy-to-understand clear direction. This book is great for CEO's of existing companies as well. The CEO will utilize this new business book to gain better knowledge of their strategy. It poses questions to help business owners gain focus and clarity. When it comes to books about entrepreneurship, this one offers actionable steps and real-world detailed case studies to provide evidence of the knowledge gained inside the book. For the marketing directors or CMO's, this book will give insights into overlooked foundational marketing steps often forgotten in this fast-paced environment. Winning Local is unique in that I have taken over 25 years of experience working with startups, people in charge of business growth, and those in charge of developing new business growth and consolidated it into a marketing strategy guide. You will gain knowledge regardless of your level of approach. The chapters about undertanding your brand, purpose, and proper planning all help start-ups, entrepreneurship, or those who need to review their foundations. The free tools section is also beneficial for those at any level in a small to medium business. I go deeper in the chapter about the art and science of advertising. This is great for entrepreneurs and startups as it helps you gain an understanding of the nuances of marketing. For experienced CMO's and CEO's, the chapters about understanding your buyers, storytelling, and preparing your team will provide new insights. Whether you are in the startup, entrepreneurship, or operational phase, the chapters about marketing tactics will help provide focus to your strategy and tactic selection process. The chapters about Wow Customer Service, Follow-through Marketing, and Preparing Your Team, will help you connect the dots and galvanize your team around a better new business-building circle of excellence. The book includes a look at real-life David vs. Goliath strategies and will help you no matter where you are on your journey toward winning your market. I finish the book with chapters surrounding AI, free resources, and choosing your marketing partner(s) for success. This new business book promises to return your focus to some foundations, introduce new insights into strategic marketing, and provide tools and guidance to create clarity, focus, vision, and team-centered marketing.

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