Winning In Service Markets: Success Through People, Technology And Strategy
Author:   Jochen Wirtz (National University Of Singapore, Singapore)
Publisher:   World Scientific Publishing Co Inc (USA)
ISBN:  

9781944659042


Pages:   704
Publication Date:   16 December 2016
Format:   Hardback
Availability:   In Print   Availability explained
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Winning In Service Markets: Success Through People, Technology And Strategy


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Overview

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Full Product Details

Author:   Jochen Wirtz (National University Of Singapore, Singapore)
Publisher:   World Scientific Publishing Co Inc (USA)
Imprint:   World Scientific Publishing Co Inc (USA)
Dimensions:   Width: 15.50cm , Height: 2.50cm , Length: 23.10cm
Weight:   0.930kg
ISBN:  

9781944659042


ISBN 10:   1944659048
Pages:   704
Publication Date:   16 December 2016
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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