Overview

In Hospitality businesses that don't have head office marketing departments often the only marketing that happens these days is on social media. There are several problems with that, not least that everyone is doing exactly the same thing. In three parts, this book will take you through the need for effective marketing strategies, the mindset for success, a set of tried and tested hospitality marketing tools and how to implement them in the real world to drive Footfall. You may get the most out of this book if you're a 'town centre mainstream young' (TCMY) business because that's where I've spent most of my career. However, I've also worked with Gastro Pub chains, Restaurants, Bowling Venues and many other businesses that rely on Footfall to become successful - the price points and frequency of visits may be different along with the customer demographic, but the principles are the same. That's why this book is titled 'Hospitality Footfall on Tap' and not 'How to Fill Your Bar or Nightclub'.

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