Overview

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American and European firms have invested heavily and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates and deepening economic liberalization. This work focuses on understanding the market and non-market strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyse strategy, the book contains an overview chapter focusing on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software and electronics sectors, that provide insight into winning strategies in Asia.

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9780312239107

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Reviews

For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book integrates market and nonmarket strategies with considerations of the geographical scope of competition. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets. --David Baron, Stanford Business School An international team led by one of America's leading political economists makes a pioneering effort to analyze the interplay of non-market and market trade and investment strategies of European firms entering Asian markets. --Charles E. Morrison, East-West Center, Hawaii Aggarwal and his colleagues provide an enlivened and theoretically informed examination of the most important market and nonmarket strategies used by European firms anxious to enter Asia. This volume will appeal to scholars interested in political economy as well as business executives anxious to turn a profit. It's an investment promising a high payoff. --T. J. Pempel, University of Washington

For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book integrates market and nonmarket strategies with considerations of the geographical scope of competition. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets. --David Baron, Stanford Business School <br> An international team led by one of America&#8217;s leading political economists makes a pioneering effort to analyze the interplay of non-market and market trade and investment strategies of European firms entering Asian markets. --Charles E. Morrison, East-West Center, Hawaii <br> Aggarwal and his colleagues provide an enlivened and theoretically informed examination of the most important market and nonmarket strategies used by European firms anxious to enter Asia. This volume will a

For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book integrates market and nonmarket strategies with considerations of the geographical scope of competition. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets. - David Baron, Stanford Business School An international team led by one of America s leading political economists makes a pioneering effort to analyze the interplay of non-market and market trade and investment strategies of European firms entering Asian markets. - Charles E. Morrison, East-West Center, Hawaii Aggarwal and his colleagues provide an enlivened and theoretically informed examination of the most important market and nonmarket strategies used by European firms anxious to enter Asia. This volume will appeal to scholars interested in political economy as well as business executives anxious to turn a profit. It's an investment promising a high payoff. - T. J. Pempel, University of Washington

For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book integrates market and nonmarket strategies with considerations of the geographical scope of competition. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets. --David Baron, Stanford Business School <br> An international team led by one of America's leading political economists makes a pioneering effort to analyze the interplay of non-market and market trade and investment strategies of European firms entering Asian markets. --Charles E. Morrison, East-West Center, Hawaii <br> Aggarwal and his colleagues provide an enlivened and theoretically informed examination of the most important market and nonmarket strategies used by European firms anxious to enter Asia. This volume will appea

Author Information

VINOD K. AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is the founder and Editor-in-Chief of the journal Business and Politics. Aggarwal's books include Liberal Protectionism, International Debt Threat, Debt Games, Le Renseignement Strategique d'Entreprise, Crafting Nested Institutions, Les Horloges Sociales de la Confrontation, and Asia Pacific Crossroads. - SHUJIRO URATA is Professor of Economics at the School of Social Sciences, Waseda University, Research Fellow at the Japan Center for Economic Research, and Faculty Fellow at the Research Institute of Economy, Trade and Industry in Tokyo. Urata's books include Industrial Policies in East Asia, Measuring the Costs of Protection in Japan, and Asia & Europe: Beyond Competing Regionalism.

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