Overview

Over the past thirty years, the United States has lost commanding leads in business after business. We no longer make cameras, TVs, MP3 players, cell phones, or DVD players, and we have become the worlds largest debtor nation. Everyone thinks this is because of cheap labor costs, but in fact Asian leaders have a fundamental and different way of thinking about business. They are playing a different game. If the U. S. wants to regain its competitiveness and preserve its global power, it must play the game as its played in the rest of the world. Winner Take All tells us what it takes to be competitive, and how we need to reform our thinking to regain what we have lost. Richard Elkus isnt afraid to bring a few sacred cows to the slaughter. This is the essential primer for any policy maker, business leader, or general reader interested in knowing how America can regain the economic clout it once had.

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9780465003150

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BusinessWeek In his important, well-argued new book, Winner Take All: How Competitiveness Shapes the Fate of Nations, longtime Silicon Valley executive Richard J. Elkus Jr. demonstrates how, through complacent government and misguided business practices, the U.S. has surrendered its lead in one key market or technology after another, from cameras and video displays to HDTV. As a result, he says, the country has lost its competitive edge - and it will take a new mindset and gutsy investment to get it back...The next President must envision a better future and inspire the nation to make the sacrifices and investments to achieve it. Elkus' book provides a blueprint for getting started.

BusinessWeek <br> In his important, well-argued new book, Winner Take All: How Competitiveness Shapes the Fate of Nations, longtime Silicon Valley executive Richard J. Elkus Jr. demonstrates how, through complacent government and misguided business practices, the U.S. has surrendered its lead in one key market or technology after another, from cameras and video displays to HDTV. As a result, he says, the country has lost its competitive edge - and it will take a new mindset and gutsy investment to get it back...The next President must envision a better future and inspire the nation to make the sacrifices and investments to achieve it. Elkus' book provides a blueprint for getting started.

Author Information

Richard Elkus has been chief executive or on the board of directors of over fifteen different high-technology companies, as well as a board member of the University of California President's Board of Science and Innovation, Scripps Research Institute, the Center for Strategic and International Studies, the Economic Strategy Institute, the American Electronics Association, and many other organizations. This is his first book. He lives in Atherton, California.

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