Wine Markets: Genres and Identities

Author:   Michael T. Hannan ,  Giacomo Negro ,  Susan Olzak
Publisher:   Columbia University Press
ISBN:  

9780231203708


Pages:   280
Publication Date:   01 February 2022
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Wine Markets: Genres and Identities


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Author:   Michael T. Hannan ,  Giacomo Negro ,  Susan Olzak
Publisher:   Columbia University Press
Imprint:   Columbia University Press
ISBN:  

9780231203708


ISBN 10:   0231203705
Pages:   280
Publication Date:   01 February 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Preface Acknowledgments 1. Genres and Market Identities 2. Barolo and Barbaresco 3.The Barolo Wars 4. Mobilization of Collective Market Identities 5. Genre Spanning, Ambiguity, and Valuation 6. Brunello di Montalcino 7. Tradition, Modernity, and the Scandal 8. Alsace 9. Biodynamic and Organic Winemaking 10. Why Biodynamics? Category Signals and Audience Response 11. Community Structure, Social Movements, and Market Identities 12. Coda Appendix: Data Sources Notes Bibliography Index

Reviews

Using rich case studies of wine regions, Wine Markets demonstrates how collective identities emerge among producers. With its interesting mixture of detailed field data, historical knowledge, interesting anecdotes, and sociological ideas, I see this becoming a classic in economic sociology. -- Jerker Denrell, Warwick Business School


Author Information

Giacomo Negro is professor of organization and management and professor of sociology (by courtesy) at Emory University’s Goizueta Business School. He is a coauthor of Concepts and Categories: Foundations for Sociological and Cultural Analysis (Columbia, 2019) with Hannan, among others. Michael T. Hannan is the StrataCom Professor of Management emeritus in the Stanford University Graduate School of Business and professor emeritus of sociology at Stanford University. Susan Olzak is professor emerita of sociology at Stanford University.

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