Overview

Win & Wow: Public Relations Secrets for Everyday Success divulges how we can all use proven public relations techniques to accomplish our personal and professional goals. From puppy-dog loyalty to preventing crises to maximizing your sparkle dial, this book walks you through a host of thought changers and action steps that can add real value to your life. Written by public relations professor Betsy A. Hays and social media pro and CEO Tori Randolph Terhune, this book provides their complementary perspectives about practical ideas and strategies that can be used by all of us, regardless of what we want to accomplish.

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9781497505247

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Betsy A. Hays, APR, Fellow PRSA, is a sought-after keynote speaker, author, and workshop presenter whose topics include personal and professional success, public relations excellence, effective communication, and landing your dream career. She is the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno - a post she has held since 1999. Betsy is the faculty adviser for the Public Relations Student Society of America and Fresno State's student-run PR firm, TALK. Active in leadership for the PR world's premiere professional organization - Public Relations Society of America (PRSA) - since 1998, Betsy is currently the president-elect for the association's North Pacific District. She created the nation's first-ever Public Relations Entrepreneurship course in 2007 and was honored as Fresno State's Outstanding Club/Organization Adviser in 2013 and Outstanding Adviser in 2010. She was named the PRSA Professional of the Year in 2000. You can reach Betsy at www.BetsyHaysPR.com or on Twitter @BetsyHays. Tori Randolph Terhune is an award-winning author, speaker, and public relations and social media professional. She is CEO of Brand Chicks (www.BrandChicks.com), an online branding consulting firm, and her experience varies from career coaching for recent college graduates to website and social media search engine optimization practices. She is a popular speaker to college groups and women's conferences, as well as serving as a guest lecturer for many college courses. She was recognized as the Outstanding Public Relations Graduate by the Mass Communication and Journalism Department at Fresno State and as Rookie of the Year by the Central California Chapter of the Public Relations Society of America in 2009. You can reach Tori at www.BrandChicks.com or on Twitter @ToriRTerhune.

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