Overview

Lying, bullying, and cheating are byproducts of the ""win at all costs"" mentality that has degraded the integrity of American culture. Win True is elite cyclist Scott Mercier's story of moral courage in the face of doping on the U.S. Postal Service Professional Cycling Team. We often hear about the consequences of making poor decisions, but Scott's story also highlights the consequences of doing the right thing. An inspiring antidote to ""win at all costs,"" Win True shows that doing things the right way matters. How you win matters. Whether in sport, business, school, or relationships, Scott's life proves there always is a choice.

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9781088055274

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""In my more than forty years of coaching, Scott Mercier was one of the most talented and determined athletes I worked with. His path from Category 4 racer to Olympian and then professional cyclist was full of highs and lows, and in Win True he gives readers a front row seat to the good, bad, and ugly of elite-level cycling."" -Chris Carmichael, Founder of Carmichael Training Systems (CTS) ""Scott Mercier shares his experiences of riding elbow-to-elbow with the best cyclists in the world - while competing as a clean rider - during one of the darkest periods in the sport's history. His is a riveting account of racing in Europe's Classics and the Barcelona Olympics while illuminating the pressures and temptations a young cyclist was faced with in the quest to earn a living and be competitive in this secret, compromised world."" -Neal Beidleman, mountaineer and engineer ""Win True is a classic. Character is the most important element of effective leadership and is the foundation for everything we do in life. Scott Mercier proved that in a very painful but honorable way. At West Point we teach our cadets to choose the 'harder right over the easier wrong, ' and Scott's life exemplifies that truth in this incredible book."" -Lt. General Robert L. Caslen Jr. (retired), author of The Character Edge ""In a world desperate for modern-day profiles in courage, Scott Mercier's story fits the bill. To walk away from a sport he loved based upon his moral standards is inspiring. As I have connected Scott with groups of students and college athletes across multiple sports to share his story, I have seen countless 'light bulb moments' first hand. This book is a must-read for young people engaged in competitive sports and, really, anyone hoping for a life guided by integrity in the pursuit of meaning."" -Tim Foster, former President of Colorado Mesa University ""Scott Mercier is a champion in every sense of the word. Whether he was competing at the pinnacle of global cycling or in the business world, Scott has been steadfast to his principles. His story is fascinating, and his example of leadership and integrity is one to which we all aspire."" -Tom Clancy, Chief Investment Officer for the State of Pennsylvania ""Win True will take you on a whirlwind tour across the globe, giving you a front-seat view of the rigors of competing in cycling at the highest level, along with an enthralling cocktail of local experiences, delightful and quirky encounters, and of course, the struggles and grit required to be a champion. Win True is one of those rare books that transcends across the social and political spectrum and appeals to our moral compass in a way that is entertaining, enlightening, and worthy of emulating."" -Kunal Prakash, Equity Executive for Citibank

In my more than forty years of coaching, Scott Mercier was one of the most talented and determined athletes I worked with. His path from Category 4 racer to Olympian and then professional cyclist was full of highs and lows, and in Win True he gives readers a front row seat to the good, bad, and ugly of elite-level cycling. -Chris Carmichael, Founder of Carmichael Training Systems (CTS) Scott Mercier shares his experiences of riding elbow-to-elbow with the best cyclists in the world - while competing as a clean rider - during one of the darkest periods in the sport's history. His is a riveting account of racing in Europe's Classics and the Barcelona Olympics while illuminating the pressures and temptations a young cyclist was faced with in the quest to earn a living and be competitive in this secret, compromised world. -Neal Beidleman, mountaineer and engineer Win True is a classic. Character is the most important element of effective leadership and is the foundation for everything we do in life. Scott Mercier proved that in a very painful but honorable way. At West Point we teach our cadets to choose the 'harder right over the easier wrong, ' and Scott's life exemplifies that truth in this incredible book. -Lt. General Robert L. Caslen Jr. (retired), author of The Character Edge In a world desperate for modern-day profiles in courage, Scott Mercier's story fits the bill. To walk away from a sport he loved based upon his moral standards is inspiring. As I have connected Scott with groups of students and college athletes across multiple sports to share his story, I have seen countless 'light bulb moments' first hand. This book is a must-read for young people engaged in competitive sports and, really, anyone hoping for a life guided by integrity in the pursuit of meaning. -Tim Foster, former President of Colorado Mesa University Scott Mercier is a champion in every sense of the word. Whether he was competing at the pinnacle of global cycling or in the business world, Scott has been steadfast to his principles. His story is fascinating, and his example of leadership and integrity is one to which we all aspire. -Tom Clancy, Chief Investment Officer for the State of Pennsylvania Win True will take you on a whirlwind tour across the globe, giving you a front-seat view of the rigors of competing in cycling at the highest level, along with an enthralling cocktail of local experiences, delightful and quirky encounters, and of course, the struggles and grit required to be a champion. Win True is one of those rare books that transcends across the social and political spectrum and appeals to our moral compass in a way that is entertaining, enlightening, and worthy of emulating. -Kunal Prakash, Equity Executive for Citibank

"""In my more than forty years of coaching, Scott Mercier was one of the most talented and determined athletes I worked with. His path from Category 4 racer to Olympian and then professional cyclist was full of highs and lows, and in Win True he gives readers a front row seat to the good, bad, and ugly of elite-level cycling."" -Chris Carmichael, Founder of Carmichael Training Systems (CTS) ""Scott Mercier shares his experiences of riding elbow-to-elbow with the best cyclists in the world - while competing as a clean rider - during one of the darkest periods in the sport's history. His is a riveting account of racing in Europe's Classics and the Barcelona Olympics while illuminating the pressures and temptations a young cyclist was faced with in the quest to earn a living and be competitive in this secret, compromised world."" -Neal Beidleman, mountaineer and engineer ""Win True is a classic. Character is the most important element of effective leadership and is the foundation for everything we do in life. Scott Mercier proved that in a very painful but honorable way. At West Point we teach our cadets to choose the 'harder right over the easier wrong, ' and Scott's life exemplifies that truth in this incredible book."" -Lt. General Robert L. Caslen Jr. (retired), author of The Character Edge ""In a world desperate for modern-day profiles in courage, Scott Mercier's story fits the bill. To walk away from a sport he loved based upon his moral standards is inspiring. As I have connected Scott with groups of students and college athletes across multiple sports to share his story, I have seen countless 'light bulb moments' first hand. This book is a must-read for young people engaged in competitive sports and, really, anyone hoping for a life guided by integrity in the pursuit of meaning."" -Tim Foster, former President of Colorado Mesa University ""Scott Mercier is a champion in every sense of the word. Whether he was competing at the pinnacle of global cycling or in the business world, Scott has been steadfast to his principles. His story is fascinating, and his example of leadership and integrity is one to which we all aspire."" -Tom Clancy, Chief Investment Officer for the State of Pennsylvania ""Win True will take you on a whirlwind tour across the globe, giving you a front-seat view of the rigors of competing in cycling at the highest level, along with an enthralling cocktail of local experiences, delightful and quirky encounters, and of course, the struggles and grit required to be a champion. Win True is one of those rare books that transcends across the social and political spectrum and appeals to our moral compass in a way that is entertaining, enlightening, and worthy of emulating."" -Kunal Prakash, Equity Executive for Citibank"

Author Information

Scott Mercier is first and foremost a husband, father, and friend. He works in finance, owns a small real estate company, is a public speaker, and writes a cycling column for Carmichael Training Systems. Scott was valedictorian of his class of thirteen from Telluride High School, earned a degree in Economics from U.C. Berkeley, is a Certified Financial Planner(TM), and is working on a master's in finance from the Harvard University Extension School. He was Telluride's first Olympian, representing Team USA in 1992 at the Barcelona Games. He competed as a professional cyclist from 1993 to 1997 and finished his career as a member of the infamous U.S. Postal Services Cycling Team. Scott lives in Basalt, Colorado, with Mandie, his wife of twenty-five years. Laurena Mayne Davis is an award-winning journalist, editor, and author. Laurena is a Ph.D. student at Texas Tech University and a graduate of Northern Arizona University and Colorado Mesa University (CMU). She is a lecturer in Communication Studies at CMU in western Colorado, where she lives with her husband, Scott Davis.

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