Overview

Recognition is like rocket fuel: it powers you to reach heights you never believed possible. If you think winning business awards is out of reach, a waste of time and money, or that they are all just a fix and you wouldn’t win even if you tried, this book will change your mind. WIN! is packed with everything you need to know to win business awards. Expert guidance and clear steps to follow make it faster, simpler and easier than ever before to raise your profile, grow your business and accelerate your journey to success. This book will help you: Discover the award-winning secrets of the world’s leading brands Raise your profile and increase your personal brand value Accelerate your sales and grow your business Recruit and retain the best talent for your team Enhance your credibility and gain customer trust and loyalty

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9781781336854

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Reviews

'This is simply a brilliant read that allows entrepreneurs and scaling businesses to know the importance of rec ognition and celebrating success. Donna is a fountain of specialist knowledge and practical tips when it comes to winning awards and maximising every opportunity in front of you. If you want your business to grow and identify its strengths then read this book and learn how to shout about your success and be proud of it.' Sarah Austin, leading awards organiser, CEO and founder of British Business Excellence Awards and Chief Connectress 'As an entrepreneur, you need to stand out from the crowd. Awards are a sure way of doing that, and why shouldn't you be rewarded for your hard work? The issue is, how do you win them? Like winning medals, you need a plan of action. Just putting in lots of hard work doesn't usually cut it. Instead, direction and clarity is what you need. This book is your blueprint. It's time to stand out.' Neil Fachie, Paralympic champion cyclist, performance coach and bestselling author of Earn Your Stripes 'Donna is an expert when it comes to awards and she's got a real talent for helping awards applicants tell their story in a compelling and engaging way. Storytelling like this is useful not only for an awards application but also helps an entrepreneur to really define their goals, why and purpose on paper. I wouldn't hesitate to recommend this book to anyone looking to raise their profile via awards, which as we've seen is often about far more than just a trophy on stage. Our pre vious winners have regularly cited their award wins as being pivotal in helping them secure a retail listing, investment and media coverage and exposure.' Francesca James, founder, Great British Entrepreneur Awards 'Donna shares her vast awards experience in a step-by-step guide that demonstrates the value of winning awards and also how to do it strategically and prac tically. Packed full of insights, this book provides the inspiration and the insider information for entrepre neurs to raise their profile and increase their credibil ity by winning awards. Engaging, empowering and inspiring, this is a truly brilliant book and a must read for every entrepreneur!' Jude Jennison, bestselling author and founder of Leaders by Nature and AskOpus 'Donna's book WIN! is the missing guide every entre preneur has been waiting for. Jam-packed with practical tips and expert advice from one of the world's foremost award-winning experts, entering and winning awards is no longer an elusive mystery reserved for a lucky few but is now available to all who are making a difference with their business. This book will be a game-changer for all those who read it. Ignore it at your own risk!' Mark Leruste, award-winning podcast host, public speaker and founder of The Unconventionalists (R) 'Donna O'Toole is the queen of awards. Luckily for the rest of us she has now summarised her wealth of experience and wisdom into this 'how-to' guide for winning awards. WIN! walks you through everything you need to know - why awards are important, how to select the awards that will best help you meet your business goals, writing that impactful entry and learn ing from the outcome. This is an invaluable resource for any business owner and entrepreneur who wishes to stand out from the crowd.' Antoinette Oglethorpe, director, Antoinette Oglethorpe Ltd

Author Information

Donna O’Toole is the founder of August Recognition, a global awards agency. Named a Top 25 Customer Experience Influencer, and herself an award-winning international awards judge, Donna has helped hundreds of brands and leaders to raise their profile and is renowned for her outstanding success in the most highly regarded awards in the world, including The Queen’s Awards for Enterprise. Learn more at www.craftedbyaugust.com

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