Overview

In this FUN and data rich book, you will discover how you can WIN BUSINESS through cultivating meaningful RELATIONSHIPS, nourished by listening, respect, trust, and cultural sensitivity.This business development ""guidebook"" illustrates relationship building and leadership strategies with quotations from entrepreneurs, communication theories, business case studies, Taoism metaphors, and real-life stories. Businesspeople and students can apply ideas from this book for career success and work-life harmony.

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9781637424506

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Reviews

Dr. Gao's book, Win Business with Relationships, takes a deep dive into what drives success in the highly competitive business environment of sales. The case studies from various industry icons gives readers a roadmap that can be uniquely tailored to their environment. When implemented properly, the insights she pulls from her interviews provide readers with profound perspectives for success. EPIC.--Dan Forsman, Chairman, Berkshire Hathaway HomeServices Georgia Properties Dr. Gao's work takes us across cultures, generations, and theories, all explained with real-life examples. It does not get any better than this book if one tries to understand business development. A MUST-READ for anyone in the relationship business.--Athar Khan, Director, International Specialty Sales, Delta Air Lines WIN BUSINESS WITH RELATIONSHIPS is a sheer JOY to read! The quotes and case studies illustrating the 6-step process of building long-term relationships with customers and the communities are backed up by research and ancient wisdom. May Gao is a master storyteller!--Dr. Jagdish N. Sheth, Professor of Business, Emory University

Author Information

Dr. May Hongmei Gao is a Professor of Communication and Asian Studies at Kennesaw State University in Atlanta, Georgia, USA. Dr. Gao teaches, publishes, and conducts trainings in the areas of Communication, Business, and Asian Studies. She holds a PhD in Communication from the University of South Florida, an MA in Mass Communication from Brigham Young University, and a BA in English from Shanghai International Studies University.

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