Win at All Costs: Inside Nike Running and Its Culture of Deception

Author:   Matt Hart ,  Josh Bloomberg
Publisher:   HarperCollins
ISBN:  

9781094169736


Publication Date:   06 October 2020
Format:   Audio  Audio Format
Availability:   Available To Order   Availability explained
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Win at All Costs: Inside Nike Running and Its Culture of Deception


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Overview

After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant--and wondering whether anything in the high-stakes world of Olympic sport has truly changed. --Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program--the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file--a 4.7-megabyte PDF named ""Tic Toc, Tic Toc. . . ."" He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world's best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà--the Mafia-like code of silence about performance-enhancing drugs among those involved--and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike's running program, uncovering a corporate win-at-all-costs culture.

Full Product Details

Author:   Matt Hart ,  Josh Bloomberg
Publisher:   HarperCollins
Imprint:   HarperCollins
Dimensions:   Width: 14.70cm , Height: 2.80cm , Length: 14.50cm
Weight:   0.136kg
ISBN:  

9781094169736


ISBN 10:   1094169730
Publication Date:   06 October 2020
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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"""Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running."" -- ""Alex Hutchinson, New York Times bestselling author"""


Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. -- Alex Hutchinson, New York Times bestselling author


Author Information

Matt Hart is a freelance journalist whose writing covers sports science, human-powered adventure and exploration, performance-enhancing drugs, nutrition, and evolution. His work has appeared in The Atlantic, The New York Times, National Geographic Adventure, Outside, and Men's Journal magazine, among others. His reporting on the investigations into Salazar appeared on the front page, above the fold, of The New York Times in May 2017. In addition to his access to the Gouchers, other sources for the book include former Nike employees, athletes, and coaches; famed sports-scientist and Oregon Project whistleblower Steve Magness; and Olympic marathon gold medalist Frank Shorter, among many others. Josh Bloomberg, an Earphones Award-winning narrator, is a trained professional actor with extensive audiobook experience as a director and narrator. Having worked with some of the biggest publishers in the audiobook industry, he is used to performing at high standards. He speaks English, French, and Hebrew fluently and is a member of the Audio Publishers Association. He also records his voice for commercial spots and other types of voice-over. In his spare time, he loves making homemade almond milk.

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